Product gifting

Gifting stops being a cost center the moment you can measure what it earns. Hermes treats every gift as a real Shopify order, not a sample that vanishes off your books, so the product you send is tracked the same way the product you sell is. That single decision turns gifting from a guess into a channel you can forecast and grow.

Seed as real orders#

Gifts flow through your store as orders, drawing down real inventory and generating real fulfillment records. You collect creator addresses through branded forms instead of chasing DMs, and consent and usage terms are captured at the same moment.

1. 01

   Select

   Choose creators and the exact products to seed. Hermes checks inventory against your Shopify catalog so you never promise stock you do not have.

2. 02

   Outreach

   Reach out and confirm interest. Accepted creators share their shipping details through a branded form, no DMs to chase.

3. 03

   Order

   Push the accepted gift into Shopify as a real order. Inventory, fulfillment, and tracking run through your normal stack.

4. 04

   Track

   Follow each gift from shipped to delivered to posted. Posts are matched back to the creator and the product they received, and rolled into earned media.

Measure earned media#

Once gifts are tracked through to posts, Hermes calculates earned media value from the reach and engagement each post generates. You get a posted-rate that tells you how much of your seeded product actually converted into content, and an EMV figure you can set against the cost of goods sent.

Promote your performers#

Gifting is the cheapest way to find creators worth paying. The ones who post unprompted, drive saves, and move product are exactly the ones to move into a contracted deal. Hermes surfaces top gifting performers so you can promote them into paid partnerships in one step, carrying their history forward.