What Hermes is
Hermes is the operating system for influence. One platform to run paid partnerships, product gifting and affiliate programs as a single revenue engine, with every relationship and every dollar on one record.
Hermes is the operating system for influence. It unifies the three ways commerce brands work with creators, paid partnerships, product gifting and affiliate, into one system, on top of a creator CRM, campaign execution, and revenue attribution that closes the loop from outreach to dollar.
Most brands run these three channels in separate tools, or no tool at all: a spreadsheet for the roster, an inbox for outreach, a gifting app bolted onto the store, an affiliate platform that never talks to anything else. The relationships fragment, the work is manual, and nobody can say what any of it returned. Hermes replaces that drawer of tools with one record per creator and one ledger for the revenue.
paid, gifting, affiliate
per creator relationship
attributed to the post
Who it is for
Hermes is built for commerce and DTC brands that treat influence as a real revenue channel, not a side experiment. If you are sending product to creators, paying for partnerships, or running an affiliate program, and you cannot tie any of it to sales, you are the brand Hermes is for. It is a Shopify Partner and built to sit on top of a real store.
How this documentation is organized
Overview
The thesis behind Hermes and why the category exists now.
The platform
The creator CRM, sourcing and scoring, attribution, automation and the AI agents.
The channels
How paid partnerships, gifting and affiliate run as one channel.
Operating Hermes
Getting started, integrations, and running it at scale and securely.
Read The thesis next to understand why influence needs an operating system, then jump to The operating system for how the product is built.