Attribution & ROI

Most creator programs die in the gap between spend and proof. You can see the post and you can see the month's revenue, but nothing ties one to the other. Hermes closes that gap with first-party attribution: every paid post, every gifted unit and every affiliate code resolves back to actual Shopify orders, so each channel reports in the currency that matters to it.

How the loop closes#

Attribution runs on three signals working together. Shopify is the source of truth for orders and GMV. Ad-platform sync pulls spend and delivery from Meta, TikTok and the rest so paid posts carry real cost. Tracked codes and links connect a specific creator and a specific piece of content to the order it produced. Because the data is first-party, you are not renting it from a pixel that breaks on the next browser update.

1. 01

   Code or link issued

   A creator goes live with a unique affiliate code, a tracked link, or a gifted unit registered to their profile in the CRM.

2. 02

   Order lands in Shopify

   A customer checks out. Hermes reads the order through the Shopify connection, including discount code, line items and order value.

3. 03

   Touchpoints matched

   The order is matched against the creator's code, link clicks and any paid placements running in the same window.

4. 04

   Credit assigned

   Multi-touch models distribute credit across the touches that influenced the purchase, not just the last click before checkout.

5. 05

   Dollars reported

   The sale rolls up into the creator's record, the campaign, and the channel total within minutes.

Each channel in its own currency#

A single blended number hides how each channel actually earns. Hermes reports paid, gifting and affiliate on the metric each one is judged by, then rolls them into one revenue view.

Multi-touch, not last-click#

A buyer rarely converts on one touch. They see the unboxing, they remember the comment section, then they click the affiliate code two weeks later. Last-click would hand all the credit to the code and starve the gifting that started the journey. Hermes runs multi-touch models that weight each contributing touch, so gifting and paid get credit for the demand they create instead of losing it to whichever link closed the sale.